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Marketing Analytics: Customer Value and Promotion Strategy [Free Online Course] - TechCracked

Marketing Analytics: Customer Value and Promotion Strategy

Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability

This course includes
  • 1.5 hours on-demand video
  • 2 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion


What you'll learn
  • Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
  • Incorporate the impact of discount rate and retention rate to calculate customer value
  • Run Monte-Carlo Simulation to model uncertainity in Market


Description

You're looking for a complete course that will teach you how to calculate customer value to drive business decisions involving product pricing, acquisition cost, marketing cost, and many other parts of the business., right?

You've found the right course Customer Valuation for Entrepreneurs and Marketers! This course teaches you everything you need to know about different methods to find customer lifetime value and how to find it in Excel using advanced excel tool.


After completing this course you will be able to:

  • Understand the value of your customers to make intelligent decisions on how to spend money acquiring them
  • Learn how to measure customer value based on the customer value concept
  • Use Monte-Carlo simulation to incorporate uncertainty in customer value models
  • Confidently practice, discuss and understand Customer value models used by organizations

Enroll Now

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