Marketing Masterclass 2020 - 80 Hours - 10 Course in 1 [Free Online Course] - TechCracked

Marketing Masterclass 2020 - 80 Hours - 10 Course in 1

Case Studies From Big Companies

This course includes:
  • 81 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion

What you'll learn
  • Services Marketing : Integrating People, Technology, Strategy
  • Marketing Analytics
  • Integrated Marketing Management
  • Global Marketing Management
  • Marketing Research and Analysis-II
  • Soft Skills For Business Negotiations And Marketing Strategies
  • Marketing research and analysis
  • Services Marketing: A Practical Approach
  • Marketing Management - II
  • Services Marketing
  • Strategic Marketing - Contemporary Issues


Welcome to this course on Services Marketing, I am the Zillur Rahman, professor in the

Department of Management Studies at IIT, Roorkee. Across this course, we will give a

special emphasis on Integrating People, Technology and Strategy. Let me explain you why

this is important? As you know that competition is changing every day it is becoming more

intense and your competitors are coming with newer technologies.

Now, companies they have to skill their employees in this new technologies. The employees

have to unlearn the older skills and learn new skills. Companies at the same time have to

educate the customers in using those technology and to educate and make them aware of how

these new technologies are going to benefit them.

Now, with all these changes, changes happening in the environment, companies also have to

then, take these changes into consideration and incorporate them in their strategy. So, that

they remain relevant to the customers as well as employees. So, this is the uniqueness of this

course that also this course we will be talking about how to go about integrating technologies

people and a strategy.

Also See : Digital Marketing Certification: Master Digital Marketing

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