SaaS Masterclass: Sales, Marketing and Growth Metrics [Free Online Course] - TechCracked

Comprehensive Course on Software as a Service(SaaS) Metrics: ARR, Churn, Retention, LTV, CAC, Unit Economics

This course includes:

• 7 hours on-demand video
• 5 articles
• 9 downloadable resources
• Full lifetime access
• Access on mobile and TV
• Assignments
• Certificate of completion

What you'll learn

• What is saas
• Difference between IAAS PAAS SAAS
• SAAS business model
• SAAS Marketing Metrics
• SAAS Metrics like CAC, CLV, LTV, NPS, ARPU, Unit economics, Retension
• SAAS Pricing Models, Strategies, and Examples
• Freemium SAAS Strategy and Companies
• Pay as You go SAAS business Model - Amazon AWS and Microsoft Azure
• SAAS Affiliate Business Model and Programs
• SAAS Tiered pricing? | Benefits and Best Practices
• Startup SAAS Lead Generation
• Top SAAS Startups
• how to build a Software as a Service app
• SAAS in Cloud Computing with example
• Benefits of Saas (Software as a Service)
• Types of SAAS Product and Companies
• Calculate Customer Lifetime Value in SaaS
• SaaS project management software
• Customer Acquisition Cost in Software as a Service
• Gross Margin and Contribution Margin in Software as a Service
• Monthly reoccurring revenue in Software as a Service

Description

Building a Software as a Service (SAAS) company is always hard.

So this course will make it easy for you.

This course is specially designed for SAAS Product Managers and Startup Founder. It will help you understand important SAAS Marketing and Growth Metrics like CAC, CLV, LTV, Churn, NPS, and KPI's Growth Retention, ARR that a founder and a product manager should track.

By the end of this course, you will have a good understanding of

Module 1 SAAS Basics

• What is SaaS (Software as a Service)?
• History of SaaS
• Why SaaS Future is exciting
• What are the Benefits of SaaS?
• Difference between IaaS PaaS SaaS
• SaaS Use Case for E-commerce
• Building Headless e-commerce with SaaS
• Various Categories of Startup
• Types of SaaS Products and Companies
• Why SaaS is so Exciting for Investors

Module 2 SAAS Business model Innovation

• SAAS Essentials
• Software as a Service Business Model Introduction
• SAAS Business model innovation
• Customer Segmentation in SAAS
• Targeting Enterprises as a SAAS Start-up

Module 3 SAAS Business model

• Types of SAAS business model
• SAAS Subscription Model Example
• SAAS Pricing Models, Strategies, and Examples
• Pay as You go business Model - Amazon AWS and Microsoft Azure
• What is Tiered Pricing? | Benefits and Best Practices
• Pay Per User Pricing - Click up and Jira
• Freemium SAAS Strategy and Companies
• SAAS Affiliate Business Model and Programs

Module 4 SAAS Marketing and Growth Metrics

• SaaS Growth Introduction
• Unique visitors and Signups for SaaS
• B2B SaaS Leads
• Types of bookings
• ACV TCV and Contract length
• Renewal bookings and churn example
• Customer Acquisition Cost (CAC)
• Monthly reoccurring revenue
• Retention Rate and Cohorts in SaaS
• SaaS Churn
• Customer Lifetime Value in Saa
• Unit Economics in SaaS
• Net dollar Retention in SaaS
• Rule of 40 in SaaS
• SAAS Magic number
• Calculation SAAS valuation
• Gross Margin and Contribution Margin
• Market Size TAM, SAM, and SOM

Also See : SaaS Marketing, Metrics for Managers and Founders

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