Discover the new Fundamentals of Digital Marketing course and learn about current digital marketing topics, from AI tools to video marketing.
Go at your own pace and explore 17 modules packed with practical exercises and real-world examples, gaining actionable insights that you can apply to grow your business or career. All modules were created by experts at Google to help you turn knowledge into action.
What’s Inside Google’s Fundamentals of Digital Marketing Course?
If you’re curious about digital marketing and want to learn it step by step, Google’s Fundamentals of Digital Marketing course is a great place to start. It’s free, self‑paced, and packed with short lessons that show you how marketing works online in the real world.
The course is built for beginners and doesn’t assume you know anything about marketing or tech. Everything is explained in simple language, and you can learn at your own speed on your phone, tablet, or computer.
Course structure and format
This course is made up of 17 modules filled with short videos, diagrams, and practical activities. Each module feels like a small “lesson” you can finish in one sitting, and you can go back and review anything you didn’t catch the first time.
At the end of the course, after completing all the modules and passing a short exam, you unlock a digital award you can add to your Skillshop profile and connect to your LinkedIn.
What you learn about digital marketing
The course starts by explaining what digital marketing is and why it matters for businesses today. You’ll see how companies use the internet to find new customers, keep old ones, and grow their brand.
You’ll also learn about the marketing funnel (how people move from “not knowing” your brand to “buying” from it) and how to match your messages to where people are in that journey.
Building your first online presence
The course walks you through creating and improving a simple website for a business. You’ll learn how to:
- Choose the right pages and layout for your site.
- Add clear text, images, and contact details.
- Make sure your website is easy to use and works on mobile phones.
You also see how to use Google Sites and other tools to build a live site without needing to code.
Getting found with search
A big part of the course covers search engines like Google and how people use them to find products and services. You’ll learn how search engines rank websites and what small changes can help your site show up higher in results.
You’re also introduced to basic SEO ideas, like using clear headings, writing helpful descriptions, and choosing keywords that match what people type into search.
Connecting with customers on social media
Social media is explained as a way to talk to customers instead of just shouting at them with ads. The course shows you how to pick the right platforms (like Facebook, Instagram, or similar) based on who your customers are.
You’ll practice:
- Writing simple posts that interest people.
- Answering questions and comments politely.
- Using images and short videos to make your posts more engaging.
Using photos, videos, and simple ads
The course gives you an easy intro to visual content and online ads. You learn how to:
- Take or choose good photos and videos that tell your story.
- Edit them quickly using free or simple tools.
- Place small online ads so they reach the right people without wasting money.
You also see how to use AI‑powered tools to help you write copies, plan content, and make smarter marketing choices.
Other skills you’ll see in the modules
Beyond the main topics, the course also touches on:
- How to plan a simple marketing campaign with clear goals.
- How to manage your online reputation and respond to feedback.
- How to use mobile‑first tools and design messages that work well on phones.
Each of these areas is shown through real‑world examples that you can follow along with and try yourself.
If you’re starting from zero and want to see what’s inside Google’s Fundamentals of Digital Marketing course, this overview gives you a clear picture of what you’ll actually learn in each module.
Also See : Top Digital Marketing Courses
